WHO WE ARE
We are on a journey to create the Great Australian Agency, for our times.
Welcome to Bastion Collective
Founded in 2009, Bastion Collective is the largest independent communications agency in Australia with a growing presence in the USA, alongside our agency partnerships around the world with representation in Dubai, London, Singapore, Shanghai, Guangzhou and Hong Kong.
We exist to be the Bastion of Australian Ingenuity – creating simple, original and resourceful solutions to our clients’ complex problems.
We deliver this for our clients by providing the entire breadth of communications services, delivered by absolute experts in their field combined with owner-operator service.
Why We Exist
Australia is a country built on ideas. We’ve grown up a nation of dreamers and storytellers who have produced some of humanity’s greatest ideas. Maybe it’s this land of droughts and flooding rains that sparks something in us. Being a long way from anywhere in an unforgiving climate gives us a certain resourcefulness that is required to achieve great things. We call it Australian Ingenuity. But we’ve lost something. We’ve lost our sense of identity as Australians. We’ve stopped creating. We’ve stopped pushing each other forward and we’ve lost Australian Ingenuity as a result.
The future of this country will once again be built on the quality of our ideas. The restless search for a better way in everything we do. The celebration of our diversity. The courage to have a crack and always do what’s right.
At Bastion Collective, this is why we exist. To be the Bastion of Australian Ingenuity. To create, grow, protect and measure ideas. To reimagine the spirit of Australia and who we are as a nation. This is why we are on a mission to create the Great Australian Agency, for our times.
Founded in 2009, by Fergus and Jack Watts, the two brothers started out with bucket-loads of energy and a serious drive that is hard to match.
Jack and Fergus Watts are not your typical mad men. They have been on an incredible journey with the support of thousands of people. They have built Bastion Collective into a 250 person agency group in 10 years through a true commitment to creating more opportunities for their clients and their staff.
The boys are fond of the early years, as any entrepreneurs are. The real joy however comes from striving to have Bastion make a dent on the communications industry. A driving passion to deliver ideas that are insight backed and an execution team that is second to none. A passion to continually evolve and create a group that delivers a modern full service solution for the modern client. A focus on creating a place that is great to be and great to be part of. That is what this business is all about.
Why We’re Different
Modern communication has become a challenging and complex task. No longer can we segment consumers based on age and income, nor can we reach the majority of Australian’s through traditional advertising alone.
We believe that the future of communications is the ability for any brand or organisation to articulate one unifying idea, influenced by data and insights, executed consistently, yet bespoke across every applicable channel.
To effectively deliver this, we believe brands and organisations need the support of an agency partner built for the modern world. This is why we have built Bastion Collective.
Our clients can access the breadth of communications disciplines, delivered by the absolute experts in their field combined with owner operator service. Every one of our 250+ staff work together to provide simple, original and resourceful solutions to our clients’ complex communications problems.
How Our Clients Work With Us
Bastion Collective is the hybrid between the large multinational agencies and the small independents. We’re comprised of 10 mid-sized agencies that work together to form the largest independent agency in Australia.
Each one of our businesses is run by an industry leading owner-operator. Because lets face it, you are more invested in delivering exceptional outcomes for your clients if you have skin in the game. This means our clients get to deal with the people who run the place. This makes us nimble and responsive in a rapidly changing communications landscape.
Our clients can choose to work with us in one of our disciplines, or, when the time is right, access our range of communications services to deliver truly integrated campaigns.
Importantly, our agencies are complementary, not competitive. This means we genuinely work together to deliver an outcome that is best for the client, not the bottom line.
Run Sustainable Businesses
Deliver World Class Work ThatGets Better Every Time
Make EachOther’sLives Better
At Bastion we have three core values that underpin everything we do.
Values that look out for our people and our clients; values that protect the bottom line; values that deliver work that’s more than worth the effort.
Three values that ensure whether you’re one of our staff or one of our clients, your Bastion experience is a valuable one: one that more than meets your needs and expectations.
Making Each Other’s
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