Australian Ingenuity: Creating simple, original and resourceful solutions to our clients' complex problems.
OUR AGENCIES & SERVICES
Bastion Collective is Australia's largest independent communications agency. Over the past decade, we have curated complementary, best in class expertise to provide the full breadth of services across the communications spectrum, delivered with owner-operator service.
For every brand and organisation, modern communications has become a challenging and complex task. As the media market has rapidly fragmented and consumer choice and influence has grown exponentially, brands and organisations have been forced to rethink the way they communicate with their customers, partners and stakeholders.
In today’s landscape, successful communications campaigns rely on articulating one unifying idea, influenced by data and insights, delivered consistently, yet bespoke across every applicable channel.
To address this modern communications challenge, we believe brands and organisations need the support of an agency partner built for the modern world.
This is why we have built Bastion Collective.
Our independent agency network allows us to deliver truly integrated communications solutions that provide simple, original and resourceful solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact.
We do this all to help our clients create, grow, measure and protect their businesses.
Data & analytics
Delivers the people, panel and data businesses need to gain rapid insights and achieve actionable results.
Research & insights
Market research and agile insights to help our clients discover truths about their target audiences.
Creative & Digital
The creative and advertising shop that delivers effective, awarded work on every screen and platform.
Corporate & crisis communications
Corporate affairs, issues and crisis communications that help organisations to communicate a strong message.
Government relations & community engagement
Advice, insights and strategies that assist organisations to effectively work with key stakeholders and government at every level.
An integrated communications agency specialising in PR, media relations, influencer marketing and social media.
sponsorship & experiential
Helping brands connect with consumers through the things they are passionate about.
Creating compelling content that inspires action, increases brand awareness and tells great stories.
china marketing & communications
Strategic Chinese marketing and communications agency that helps clients better understand and engage with the China market.
Providing high quality, out of the box and value for money solutions for all your promotional material.
GARNIER SHINES AT AUSTRALIAN OPEN
How does Garnier bring to life their new brand positioning statement, By Garnier Naturally, while demonstrating their commitment to sustainability, in a sharable experience that heroes four key Garnier products, all in a 50 sqm space in a hot, busy and cluttered sponsorship environment? That was the brief that was put to our creative team out of Bastion EBA and Bastion State when we pitched for the work in July, 2018.
We wanted to create a space that brought the master brand story to life and showcased each product in a unique way, whilst threading the sustainability story throughout the consumer journey. After weeks of creative brainstorming, insight gathering and consumer testing the concept was born - Nature’s Playground - an immersive experience which exceeded client expectations around customer engagement by 131% across the campaign.
SKYBUS: AN INTEGRATED CAMPAIGN
Combining the expertise and experience of four Bastion businesses - Bastion Reputation Management, Bastion Engage, Bastion Latitude and Bastion State - this project demonstrated the benefits of the Collective and each business bringing its expertise to the table to deliver a world-class result for the client. With billions pledged to build the Melbourne Airport Rail Link, SkyBus, the only current provider of mass airport transit, wanted to reinforce its legitimate role in the conversation about Melbourne’s transport planning needs. So SkyBus turned to Bastion to help it tell its story more effectively and change the conversation that decision makers were having about how to respond to Melbourne’s growth and congestion challenges.
Bastion Reputation Management and Bastion Engage identified that a strategic campaign was needed, underpinned by customer and stakeholder research to understand how people viewed SkyBus and the airport rail debate in Victoria. In a six-week period leading up to the Victorian election, Bastion’s campaign reached more than 2 million people, and led to SkyBus being an essential part of conversations around Melbourne and Avalon Airport's future planning and transport planning in the state.
KORA ORGANICS CHINA MARKETING
Founded by supermodel Miranda Kerr, KORA Organics offers a healthier, safe and toxin-free alternative to other skincare brands on the market. Having taken off in Australia, KORA Organics was looking to launch into China – an extremely cluttered market in regards to skincare where it’s hard to get cut through even when you are a top model.
Bastion China offered its media expertise to create interest in the launch, starting by hosting a major Chinese press briefing in Shanghai where the brand’s philosophy and hero products were introduced. Miranda herself attended, giving Chinese media and key opinion leaders (KOLs) the opportunity to get under the skin of the brand.
In total 21 media representatives attended, including key magazines such as Vogue, Harper’s Bazaar and ELLE China, together with other leading mainstream lifestyle and beauty media. Bastion China arranged key media interviews with ELLE, Grazia and youku.com (one of the most influential online video channels in China) and an exclusive photo shoot with Vogue.
While this mass media support was critical, Bastion China tapped into the important KOL space, managing to secure attendance by nine fashion, beauty and lifestyle KOLs who reach more than 14 million people.
KORA Organics is now a familiar brand in China and its market share is growing every day.
FERRARI RED LOUNGE AT F1 AUS GRAND PRIX
We reignited brand loyalty at the biggest motor racing event in Australia.
By implementing a three-phase strategic program, we recognized that from a database comprising 4000 Ferrari owners, a significant number of inactive and ex-customers felt the brand did little to interact with them. We also discovered that 70% of Ferrari customers shared an interest in the F1. This led us to build ‘The Ferrari Red Lounge’, Ferrari’s first ever consumer activation and hospitality program at the 2019 Australian Grand Prix.
Bastion EBA’s activation across the F1 was two-fold; during the day, we offered members an exclusive rest area and refreshing gelato from our branded cart, and at night we played live music, offered up-close Q&As with Ferrari drivers, served gourmet hors d’ouevres, displayed luxury Hublot watches and provided branded photo opportunities in front of a two-sided media wall. Over an engagement period of 4 days, the Ferrari Red Lounge hosted 900 Ferrari customers, 250 VIP guests, and resulted in 1,200 new data acquisitions, a number that represents more than a quarter of their current database. The program gave sales staff a platform to form and strengthen relationships and the long term sales opportunities will be a key driver to success.
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