In Garnier’s second year of partnering with the Australian Open, the brand has utilised the sponsorship to compliment and amplify their existing Coast to Court creative campaign currently in market. As part of this program Garnier is excited to have produced the first competition grade tennis net made completely of recycled plastics.

With over 800,000 fans estimated to attend the event in 2020, the Garnier Coast to Court activation helps tennis fans take a journey through Garnier’s mission to reduce the plastic waste making its way into our oceans and onto our beaches every year. 

The experience invites fans to walk through the wave, feel the mist of water on their skin, learn about Garnier’s sustainable approach and, on their way out, take a unique photo and a sample of Garnier’s iconic Micellar Water – with its 100% recyclable plastic packaging.

Speaking to the role of experiential marketing in driving and amplifying campaign engagement, Alexandra Shadbolt, Garnier Marketing Director, said

“Garnier is committed to sustainable sourcing and reducing our environmental footprint to support our future generations.

“If we can engage in a conversation and offer a fun and interactive activation that truly resonates with Australians, then it’s the first step in creating a more sustainable future.”

Bastion EBA was responsible for building an activation for Garnier that amplifies their existing Coast to Court campaign and heroes Garnier’s Green Net.. The Coast to Court activation featuring the giant  wave on Federation Square, the mini version at Show Court 3 and the team of helpful Garnier Coast Guards roaming the AO grounds help Garnier serve a greener summer of tennis from the coast to the court.

At Bastion EBA, we believe the human touch and immersive nature of experiential marketing goes a long way for brands, and pays off in the long run. Brand experiences engage customers directly by inviting them to participate in-person rather than putting them in the role of a passive observer.

The Freeman Global Brand Experience study discovered 93% of consumers claim live events have a larger influence on them than TV ads. Making experiences a significant opportunity for brands to bring their ethos to life and turn imagination into reality, helping customers fall in love with their culture not just their products.

By reflecting consumers increased needs to create memories, thanks in part to social media. From a business perspective this means consumers are willing to spend money on experiences, and in turn are more likely to purchase products the company sells. 

More News


Bastion Collective

By Georgia Patch, Bastion EBA In February 2014, strikes by staff on London’s underground network [...]


Bastion Collective

The Coronavirus (COVID-19) global health crisis gripping the world is having devastating impacts on lives, [...]


Bastion Collective

Why brands should be investing in content as Aussies spend more time at home. For [...]


Rosie Thompson

In Garnier’s second year of partnering with the Australian Open, the brand has utilised the sponsorship [...]

Why the Aus Open is the new experiential frontier

Bastion Collective

Written by Georgia Patch With total attendance approaching 800K over a 2-week period, the Australian [...]

Kia Deconstructs The Seltos With An Immersive Experience At The AO

Bastion Collective

This year marks Kia’s 19th year as the Major Partner of the Australian Open. With [...]

Rethink Chinese New Year – Multicultural Marketing for the Modern Business

Bastion Collective

Author: Isabel Zhang, Head of Cross Cultural Insights at Bastion Insights With over 2 billion [...]

URBNSURF Melbourne Launches “First Waves” Campaign Ahead of its January Opening

Bastion Collective

MEDIA RELEASE11 December 2019 Australia’s highly anticipated first surf park, URBNSURF Melbourne, has hit fever [...]

The what, why, where and how of shopping intentions this Christmas

Bastion Collective

Written by Stable Research With Black Friday and Cyber Monday kicking off the Christmas shopping [...]

Australian communications group Bastion Collective continues US Expansion with Addition of db5 Research Agency

Bastion Collective

Media Release - 4 November 2019 Marketing and Communications Collective Acquires Innovative, Growing Quantitative and [...]


Don't worry, our emails will be fairly infrequent and include only interesting stuff, we promise.