THE FERRARI 48-HR TEST DRIVE

Bastion EBA, took a Ferrari Portofino test drive to a whole new level with an immersive overnight experience of luxury and adventure set amongst the stunning Mornington Peninsula.

THE BRIEF:

Ferrari’s Portofino is the entry car to the luxury world of Ferrari, targeting those who are more into the lifestyle and the iconic sound than the engineering. Ferrari wanted to attract new clients for the Portofino, but converting warm leads to a purchase is no small task especially when a hefty amount of cash is involved.

Esperienza Ferrari Mornington Peninsular

THE SOLUTION:

What we did know is that owning a Ferrari is more of a lifestyle choice than it is a fast car. So, we took the ‘Test Drive’ to a whole new level and decided to give 40 esteemed guests a weekend away in the Mornington Peninsula to emulate the opulent lifestyle that comes with owning a Ferrari Portofino.

We specifically curated three drive routes to thrill the guests and unlock the power and performance of the Ferrari Portofino. But we didn’t stop there; chauffeured transfers, chartered helicopter flights, fine dining experiences and an overnight stay at the renowned Jackalope hotel were all part of this luxurious getaway.

We partnered with Prancing Horse to specifically curate the driving routes and to ensure that each drive offered guests both the thrill of driving the Portofino and the enjoyment of the spectacular coastlines of the Mornington Peninsular.

THE RESULTS:

  • 40 participants
  • 95% of participants rated the experience ‘excellent’
  • 54.5% of guests to purchase within 12 months


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