SKYBUS: AN INTEGRATED CAMPAIGN
Combining the expertise and experience of four Bastion businesses – Bastion Reputation Management, Bastion Engage, Bastion Latitude and Bastion State – this project demonstrated the benefits of the Collective and each business bringing its expertise to the table to deliver a world-class result for the client.
With billions pledged to build the Melbourne Airport Rail Link SkyBus, the only current provider of mass airport transit, wanted to reinforce its legitimate role in the conversation about Melbourne’s transport planning needs.
So SkyBus turned to Bastion to help it tell its story more effectively and change the conversation that decision makers were having about how to respond to Melbourne’s growth and congestion challenges.
Bastion Reputation Management and Bastion Engage identified that a strategic campaign was needed, underpinned by customer and stakeholder research to understand how people viewed SkyBus and the airport rail debate in Victoria.
In a six week period leading up to the Victorian election Bastion’s campaign reached more than 2 million people, and led to SkyBus being an essential part of conversations around Melbourne and Avalon Airport future planning and transport planning in the state.
More Case Studies
Boosting Natural Pet Food Sales in Australian Supermarkets for Nature’s Gift
Nature’s Gift is the loveable brand, owned by Real Pet Food Company, which offers Australian [...]
Understanding Chinese Australian Wine Drinking Habits for Yalumba
Yalumba, Australia’s most historic family-owned winery, wanted to gain traction with the Chinese community and [...]
Redesigning school holidays at Chadstone with Star Wars
Chadstone is on a mission to position themselves as a cultural epicentre… To do this, [...]
Launching Melbourne’s Newest Five Star Hotel
THE BRIEF Located in the heart of the CBD, the Accor-operated Pullman Melbourne on Swanston [...]
Record breaking 2019 Royal Melbourne Show
As one of the biggest events hosted by RASV, the 2019 Royal Melbourne Show was [...]
Melbourne Cup’s Most Prestigious Marquee
During the Melbourne Cup Carnival there are a multitude of brands seeking to build brand [...]
Bastion Banjo Redesign Burwood Council’s Brand
Bastion Banjo reimagined Burwood’s matured brand to reposition them as a vibrant and diverse hub [...]
DARWIN ABORIGINAL ART FAIR
Positioning Darwin Aboriginal Art Fair as Asia Pacific’s best Indigenous art event. THE BRIEF For [...]
HOW INSIGHTS HELPED DEAKIN RECOVER FROM A 5-YEAR DOWNTURN IN COURSE DEMAND
The brief: Deakin University’s Faculty of Health had experienced a significant drop in enrolments for [...]
SUBSCRIBE TO E-NEWS
Don't worry, our emails will be fairly infrequent and include only interesting stuff, we promise.