Record breaking 2019 Royal Melbourne Show

As one of the biggest events hosted by RASV, the 2019 Royal Melbourne Show was a great success with a record breaking year.

The team at Bastion China were brought on to work their magic and connect with Chinese audiences on social media to raise awareness and drive ticket sales.

To do this, Bastion China established connections on an array of social media channels including WeChat, Website, App, PC and WAP, as well media relations management.

Results:

  • Reached 95% of Chinese residents in Melbourne
  • 267,711 social media viewership
  • 1,543 social media engagements
  • 6000+ Chinese students

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