Record breaking 2019 Royal Melbourne Show
As one of the biggest events hosted by RASV, the 2019 Royal Melbourne Show was a great success with a record breaking year.
The team at Bastion China were brought on to work their magic and connect with Chinese audiences on social media to raise awareness and drive ticket sales.
To do this, Bastion China established connections on an array of social media channels including WeChat, Website, App, PC and WAP, as well media relations management.
- Reached 95% of Chinese residents in Melbourne
- 267,711 social media viewership
- 1,543 social media engagements
- 6000+ Chinese students
More Case Studies
NSW GOVT FLOOD RISK CAMPAIGN – CHECK YOUR FLOOD RISK.
THE BRIEF There are certain parts of Sydney that are under grave risk of being [...]
FROM FARM TO BOWL.
FARMERS MARKET BRIEF Farmers Market had a clear vision. It wanted to lead the premium [...]
AUSTRALIA, LET’S GET CRACKING WITH AUSTRALIAN EGGS
Australian Eggs wanted to inspire consumers to eat more eggs with a creative campaign that [...]
DARWIN ABORIGINAL ART FAIR
Positioning Darwin Aboriginal Art Fair as Asia Pacific’s best Indigenous art event. THE BRIEF For [...]
Creating a movement to deepen kikki.K’s relationship with fans. THE BRIEF kikki.K knew it needed [...]
PENTRIDGE PRISON: SHAYHER GROUP
THE BRIEF In 2015, Shayher Group was experiencing the impact of a community who were [...]
MELBOURNE SQUARE: OSK PROPERTY
Driving leads through consistent storytelling and content for mega project Melbourne Square. THE BRIEF With [...]
COLLINS ARCH: CBUS PROPERTY
Combining the power of PR with the targeting of paid media to drive leads to [...]
AUSTRALIA 108: WORLD CLASS GLOBAL
Launching the southern hemisphere’s highest residences with an integrated PR and social campaign. THE BRIEF [...]
SUBSCRIBE TO E-NEWS
Don't worry, our emails will be fairly infrequent and include only interesting stuff, we promise.