LAUNCHING THE CORNER

Launching Newcastle’s hip new The Corner precinct.

THE

BRIEF

The GPT Group’s The Corner brings together independent Newcastle food producers and boutique brands with the artists and musicians shaping the creative and cultural landscape of the city. The dynamic new precinct is the result of a $10 million investment and features a range of destination eateries, a revolving roster of local talent and an indoor-outdoor alfresco vibe. Bastion Effect was engaged by The GPT Group to help bring the precinct to life through earned and owned channels. 

THE

STRATEGY

The team rolled-out a strategic PR plan to secure coverage across local consumer, trade and news publications in the lead up to Christmas.

Seeing is believing and launching a space that is meant to vibe, takes some vibe, so we hosted a launch event for 75 media, influencers and other influential stakeholders.

This also involved securing a number of key stakeholders in the local catchment to assist with the promotion of the precinct – it’s called people power!

With the local mayor and MP in attendance at the launch event, as well as key local celebrities including local Masterchef contestant and Channel 9’s Travel Guides The Fren Family, the precinct launch made a mark in the community and earned its place as the hottest new dining and entertainment precinct in the Hunter region. 

THE

RESULT

How about these apples?

More than a dozen local media attended our Newcastle opening, their coverage reached more than 2.7 million eyeballs and we had over 75 media and influencers total at the event. That’s creating some major vibe, baby!

If you’re in Newcastle, we suggest you head on over to The Corner pronto!

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