KORA ORGANICS CHINA MARKETING

Bastion China supported KORA Organics with their launch into China in November 2018 and the brand is now more accessible than ever to Chinese consumers.

Kora Organics is founded on the values of making a transformative difference to people’s skin and offering a healthier, safe and toxin-free alternative to other brands on the market.

The brand’s founder Miranda Kerr’s holistic approach to health and wellness is the driving force behind the development, innovation and success of KORA Organics.

Bastion China assisted KORA Organics to hold a Chinese press briefing in Shanghai, introducing the brand philosophy, showcasing hero products, and offering an opportunity for Chinese media and KOLs to speak to the brand Founder & CEO Miranda Kerr.

THE RESULTS:

21 media attended the event, including key magazines such as Vogue, Harper’s Bazaar and ELLE China, together with other leading mainstream lifestyle and beauty media.

4 media interviews were arranged for MK with Vogue, ELLE, Grazia and youku.com (one of the most influential online video channels in China) and an exclusive photo shooting was arranged for Vogue.

Additionally, 9 KOLs from fashion, beauty and lifestyle sectors attended the event, with a total follower reach of over 14M.

More Case Studies

HOW INSIGHTS HELPED DEAKIN RECOVER FROM A 5-YEAR DOWNTURN IN COURSE DEMAND

Bastion Collective

The brief: Deakin University’s Faculty of Health had experienced a significant drop in enrolments for [...]

BUNNINGS LAUNCH ‘CLICK & COLLECT’

Bastion Collective

Bunnings asked us to help launch Click and Collect,their new online shopping service that offers [...]

COWS DAY OFF: convincing Grill’d to go meat-free to give cows a day off!

Bastion Collective

THE BRIEF: Grill’d wanted a PR-led campaign that generated talkability in mainstream, national media about [...]

THE FERRARI 48-HR TEST DRIVE

Bastion Collective

Bastion EBA, took a Ferrari Portofino test drive to a whole new level with an [...]

KORA ORGANICS CHINA MARKETING

Bastion Collective

Bastion China supported KORA Organics with their launch into China in November 2018 and the [...]

SKYBUS: AN INTEGRATED CAMPAIGN

Bastion Collective

Combining the expertise and experience of four Bastion businesses - Bastion Reputation Management, Bastion Engage, [...]

GARNIER SHINES AT AUSTRALIAN OPEN

Bastion Collective

How does Garnier bring to life their new brand positioning By Garnier Naturally, which demonstrates [...]

ferrari f1 Australian grand prix

Bastion Collective

We re-ignited brand loyalty at the biggest motor-racing event in Australia. By implementing a three-phase [...]

SUBSCRIBE TO E-NEWS

Don't worry, our emails will be fairly infrequent and include only interesting stuff, we promise.