KORA ORGANICS CHINA MARKETING

Bastion China supported KORA Organics with their launch into China in November 2018 and the brand is now more accessible than ever to Chinese consumers.

Kora Organics is founded on the values of making a transformative difference to people’s skin and offering a healthier, safe and toxin-free alternative to other brands on the market.

The brand’s founder Miranda Kerr’s holistic approach to health and wellness is the driving force behind the development, innovation and success of KORA Organics.

Bastion China assisted KORA Organics to hold a Chinese press briefing in Shanghai, introducing the brand philosophy, showcasing hero products, and offering an opportunity for Chinese media and KOLs to speak to the brand Founder & CEO Miranda Kerr.

THE RESULTS:

21 media attended the event, including key magazines such as Vogue, Harper’s Bazaar and ELLE China, together with other leading mainstream lifestyle and beauty media.

4 media interviews were arranged for MK with Vogue, ELLE, Grazia and youku.com (one of the most influential online video channels in China) and an exclusive photo shooting was arranged for Vogue.

Additionally, 9 KOLs from fashion, beauty and lifestyle sectors attended the event, with a total follower reach of over 14M.

More Case Studies

NSW GOVT FLOOD RISK CAMPAIGN – CHECK YOUR FLOOD RISK.

Bastion Collective

THE BRIEF There are certain parts of Sydney that are under grave risk of being [...]

FROM FARM TO BOWL.

Bastion Collective

FARMERS MARKET BRIEF Farmers Market had a clear vision. It wanted to lead the premium [...]

AUSTRALIA, LET’S GET CRACKING WITH AUSTRALIAN EGGS

Bastion Collective

Australian Eggs wanted to inspire consumers to eat more eggs with a creative campaign that [...]

DARWIN ABORIGINAL ART FAIR

Bastion Collective

Positioning Darwin Aboriginal Art Fair as Asia Pacific’s best Indigenous art event. THE BRIEF For [...]

KIKKI.K

Bastion Collective

Creating a movement to deepen kikki.K’s relationship with fans. THE BRIEF kikki.K knew it needed [...]

PENTRIDGE PRISON: SHAYHER GROUP

Bastion Collective

THE BRIEF In 2015, Shayher Group was experiencing the impact of a community who were [...]

MELBOURNE SQUARE: OSK PROPERTY

Bastion Collective

Driving leads through consistent storytelling and content for mega project Melbourne Square. THE BRIEF With [...]

COLLINS ARCH: CBUS PROPERTY

Bastion Collective

Combining the power of PR with the targeting of paid media to drive leads to [...]

AUSTRALIA 108: WORLD CLASS GLOBAL

Bastion Collective

Launching the southern hemisphere’s highest residences with an integrated PR and social campaign. THE BRIEF [...]

THE EASTBOURNE: MIRVAC

Bastion Collective

When targeting the top echelon of property purchasers, you have to figure out how to [...]

SUBSCRIBE TO E-NEWS

Don't worry, our emails will be fairly infrequent and include only interesting stuff, we promise.