GARNIER SHINES AT AUSTRALIAN OPEN
In 2019, Garnier returned to the Australian Open after a 10-year hiatus. The brand wanted to hero their master brand and drive advocacy for Garnier by focusing on their commitment to the environment and a more sustainable future for beauty.
But how do you make a beauty brand relevant at a tournament focused on Tennis?
We created a nature inspired immersive playground that celebrated Garnier’s natural ingredients. Our experience brought to life the new ‘By Garnier Naturally’ brand identity through both build and experience.
The exterior design focused on natural elements such as greenery, fruit, flowing water and natural wooden tones. As guests entered they made their way through nature’s walkway, an open-air hedge maze delivering messaging about Garnier’s commitment to nature and the environment, before they transcended into Nature’s Playground.
- 44k participants over 14 days
- Exceeded visitation targets by 70%
- Grew Garnier’s Instagram account by 4k
- 950 organic social mentions
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