GARNIER SHINES AT AUSTRALIAN OPEN

How does Garnier bring to life their new brand positioning By Garnier Naturally, which demonstrates their commitment to sustainability, in a sharable experience and heroes four key Garnier products, all in a 50 sqm space in a hot, busy and cluttered sponsorship environment? That was the brief that was put to our creative team out of Bastion EBA and Bastion State when we pitched for the work in July, 2018.

We wanted to create a space that brought the master brand story and heroed each product in a unique way, whilst threading the sustainability story throughout the consumer journey. After weeks of creative brainstorming, insight gathering and consumer testing the concept was born, nature’s playground an immersive experience which exceeded client expectations around customer engagement by 131% across the campaign.

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