We created an objective evaluation process for The Star that drives more measurable business outcomes.
Active across three markets in Sydney, Brisbane and the Gold Coast, The Star Entertainment Group has an extensive partnership portfolio, featuring 40+ properties across the country, ranging from major sports and entertainment organisations, through to cultural festivals and niche community causes. The challenge? Ensuring that this portfolio continues to drive The Star’s core business objectives and brand vision consistently on a national level.
We created a strategic evaluation framework and tools to allow The Star to optimise both existing and prospective corporate partnerships on an ongoing basis.
Bastion EBA continue to work hand in glove with The Star team to optimise their partnerships as part of a holistic 5 year marketing strategy.