Agency: Bastion China
Bastion China supported KORA Organics with their launch into China in November 2018 and the brand is now more accessible than ever to Chinese consumers.
Kora Organics is founded on the values of making a transformative difference to people’s skin and offering a healthier, safe and toxin-free alternative to other brands on the market.
The brand’s founder Miranda Kerr’s holistic approach to health and wellness is the driving force behind the development, innovation and success of KORA Organics.
Bastion China assisted KORA Organics to hold a Chinese press briefing in Shanghai, introducing the brand philosophy, showcasing hero products, and offering an opportunity for Chinese media and KOLs to speak to the brand Founder & CEO Miranda Kerr.
21 media attended the event, including key magazines such as Vogue, Harper’s Bazaar and ELLE China, together with other leading mainstream lifestyle and beauty media.
4 media interviews were arranged for MK with Vogue, ELLE, Grazia and youku.com (one of the most influential online video channels in China) and an exclusive photo shooting was arranged for Vogue.
Additionally, 9 KOLs from fashion, beauty and lifestyle sectors attended the event, with a total follower reach of over 14M.