But Click & Collect is inherently digital… and Bunnings wanted to use experiential to take this new news to market (a pivot away from their classic TVC strategy).
So our team decided to replicate the Online Shopping Experience in real life.
For one day only, a pop up Bunnings Warehouse appeared in Melbourne’s iconic Federation Square. The activation housed three key components; a pop up plant store, virtual aisles and the infamous Bunnings Sausage Sizzle where consumers could share a photo with #tagforasnag to grab a free sausage.
Gold coin donations were also encouraged to help raise money for Melbourne City Mission and celebrity chefs Shane Daly and Adrian Richardson popped down to serve up a few gourmet snags of their own.
- Our Pop-Up Revered Across The Nation
- Raised over $10,000 for Melbourne City Mission
- Served a whopping 2,000 Sausages through the Iconic Bunnings Sausage Sizzle.