Bastion Collective’s video production arm, Bastion Films, has announced a new CEO to lead the business forward into a new phase. Matt McCann, who is also the CEO of strategic brand, experiential and commercial agency Bastion EBA, is taking on the dual responsibility in order to bring content and experiences into one integrated offering.

Matt McCann, who was promoted to CEO of Bastion EBA last year, has evolved the EBA business in the past 12 months from a pure sponsorship and events business to providing their client base with greater strategic brand experiences.

Matt has ​significant experience in the space having previously been global chief operating officer for a brand consultancy agency. He has also worked at Telstra and Mindshare.

Bastion Collective Australia CEO Jack Watts is excited about the new appointment, particularly given the importance of video content as part of the communications mix in the current climate.

Watts said: “We are thrilled to be bringing the two divisions, Bastion EBA and Bastion Films, together under one leader. Matt has extensive experience and will be pivotal in growing the content part of our business over the next 10 years.

“The current environment as a result of COVID-19 has really highlighted the importance of taking a content-led approach to communications. This is true for a diverse range of our clients from corporate and consumer, technology, property, health and wellbeing, retail, FMCG and more.

“We’ve had great success bringing new businesses into the Collective over the past few years, including creative agency Banjo Advertising. The Films business complements the other divisions across the Collective and is an essential part of our communications offering. We want to ensure we continue to evolve with a really effective, culturally informed, meaningful and state-of-the-art content production business.”

Bastion Films currently works with key clients including Microsoft, NSW Government, Ferrari, New Era and Mable.

McCann has a passion for elevating brand experiences and is looking forward to taking on another opportunity to add to this offering. McCann said, “Our EBA business has evolved a lot over the past year to a more brand centric agency model and this has led us to be involved with some of the most iconic experiences in Australia.

“What we have observed over that period is the importance of content complimenting and becoming an intrinsic part of our experience strategy.

“Brand experiences live before, during, after and beyond their physical presence and the role content plays in this is crucial. Not only does it improve ROI from a marketing and budget point of view, but it also creates the opportunity for experiences to become platforms with significant amplification opportunities.

“Bastion Films gives us the opportunity and an arm of the Collective that can elevate brand experiences from tactical touch points to poignant, culturally-led creative platforms that are a powerful part of the marketing mix.”