Bastion Effect bolsters growing team with Consumer lead appointment
Media release – 13 November 2019
Integrated communications agency Bastion Effect has made a number of new appointments as it focuses on growing its consumer presence nationally and expanding its social media offering.
Ex-One Green Bean Social Director Shirley Tat has been appointed the agency’s Group Business Director to lead its growing consumer lifestyle business out of Sydney. Also formerly social director at Coca-Cola and Ogilvy, Shirley will be responsible for growing the agency’s footprint in Sydney and its social media focus nationally.
Shirley is charged with enhancing the client experience, advancing new business and driving growth and success for clients, while growing and nurturing the team. Prior to her appointment, she headed up the Coca-Cola South Pacific Social Centre, responsible for delivering social excellence and producing impactful and original creative for the iconic brand. She’s also held directorial roles at Ogilvy and One Green Bean with a strategic focus.
She will work closely with the agency’s newly appointed Head of Sydney, Broc Munro, who has spent many years driving client service and strategy across the agency.
The agency also promoted its Melbourne General Manager Roxanne Millar into a national General Manager role on the eve of her sixth anniversary with the business. Roxanne will oversee people and process nationally while continuing to oversee the development of Bastion Effect’s property and business arm.
With operations in Sydney, Melbourne and Brisbane, Bastion Effect is part of the largest independent communications agency in Australia – Bastion Collective. The 15-year-old Bastion Effect, formerly Undertow Media, expanded into Sydney in 2017 after acquiring Tomorrowland Group to bolster its footprint.
Over the past 12 months, Bastion Effect has developed campaigns for Grill’d, HOYTS, Pernod Ricard, National Geographic, Revolution Beauty and Solotel.
Richard Chapman, CEO at Bastion Effect, said: “Each of our leaders bring very different but highly complementary skills to the table that give Bastion Effect a very well-rounded offering in market.
“We’re proud to have hired a Group Business Director of Shirley’s calibre, and are confident she’ll play an instrumental role in our growing team. She’s a seasoned professional when it comes to all things social and digital, and has already made huge strides in nurturing the success of our consumer lifestyle clients using her switched on, big brand thinking and multi-channel expertise.
“Shirley joins the Bastion Effect family after welcoming her first child Maison late last year, and we’re proud to provide a supportive environment for her.
“It is also fantastic to be able to continue to promote and develop long-term talent in the business like Broc and Rox who have been contributing to our success for many years.”
Shirley said: “I’m thrilled to join a thriving business with boundless potential and opportunities. It’s an incredibly exciting time for Bastion Effect and I’m looking forward to evolve our capabilities with such a talented team. Seeing the strong investment Bastion Effect makes in developing its people and operating as part of a wider integrated model, offers a unique and compelling proposition. I look forward to building upon these strengths to forge an even stronger business offering.”
COVID-19: AN OPPORTUNITY TO RETHINK EXPERIENTIAL
By Georgia Patch, Bastion EBA In February 2014, strikes by staff on London’s underground network [...]
NOVEL CORONAVIRUS (COVID-19) – STRATEGIC COMMUNICATIONS CONSIDERATIONS
The Coronavirus (COVID-19) global health crisis gripping the world is having devastating impacts on lives, [...]
COVID-19 MARKETING LESSONS FROM CHINA
Why brands should be investing in content as Aussies spend more time at home. For [...]
GARNIER DELIVERS ON COAST TO COURT CAMPAIGN
In Garnier’s second year of partnering with the Australian Open, the brand has utilised the sponsorship [...]
Why the Aus Open is the new experiential frontier
Written by Georgia Patch With total attendance approaching 800K over a 2-week period, the Australian [...]
Kia Deconstructs The Seltos With An Immersive Experience At The AO
This year marks Kia’s 19th year as the Major Partner of the Australian Open. With [...]
Rethink Chinese New Year – Multicultural Marketing for the Modern Business
Author: Isabel Zhang, Head of Cross Cultural Insights at Bastion Insights With over 2 billion [...]
URBNSURF Melbourne Launches “First Waves” Campaign Ahead of its January Opening
MEDIA RELEASE11 December 2019 Australia’s highly anticipated first surf park, URBNSURF Melbourne, has hit fever [...]
The what, why, where and how of shopping intentions this Christmas
Written by Stable Research With Black Friday and Cyber Monday kicking off the Christmas shopping [...]
Australian communications group Bastion Collective continues US Expansion with Addition of db5 Research Agency
Media Release - 4 November 2019 Marketing and Communications Collective Acquires Innovative, Growing Quantitative and [...]
SUBSCRIBE TO E-NEWS
Don't worry, our emails will be fairly infrequent and include only interesting stuff, we promise.