Bastion EBA Wins Garnier as Experiential client for 2019 & 2020 Australian Open

Bastion Collective’s leading specialist sponsorship and experiential marketing agency, Bastion EBA, have won Garnier as a key experiential client for the 2019 and 2020 Australian Open in a competitive pitch process.
The win comes as Garnier announces the signing of a new two-year sponsorship deal with the Grand Slam of the Asia-Pacific, becoming the Official Skincare and Haircare Partner of the Australian Open.
Bastion EBA have proudly been a lead agency for key partners of the Australian Open consistently for the past four years now, working with the likes of Medibank and Blackmores to deliver powerful, out-of-the-box and results-driven experiential executions. Garnier becomes the latest brand to join their growing roster of experiential clients.
Garnier’s Marketing Manager, Tim Plant, expressed great excitement in working with Bastion EBA to bring to life the Garnier brand and launch its new brand identity ‘by Garnier, Naturally!’ to the Australian market.
Plant said, “We are thrilled to be working with Bastion EBA who are experts in creating end-to- end experiences whereby brands can connect with consumers on an emotional level at every touch point. The creative concept they presented, a nature inspired playground, was truly unique and will allow us to extend the engagement of the partnership beyond the immediate grounds of the AO with a strong focus on organic social sharing to drive greater consumer interactions with our brand.”
“The execution of this partnership is strategically important to ensure continued cut-through and relevancy of the Garnier masterbrand, whilst heroing Garnier’s ongoing commitment to natural ingredients and sustainable production processes. It also allows us to build on equity from previous years supporting the AO with a strong presence back in 2005 to 2009, however, this year we are bringing a completely different and fresh experience to the AO audience”.
Bastion EBA won the competitive pitch and were awarded the contract due to their bold and unique concept that will be something never seen before in the Grand Slam Oval activation zone. Visitors to the nature inspired Garnier experience will be treated to a sensory overload of colours, smells and textures in a haven for social media lovers to capture the perfect content, before leaving with a coveted Garnier goodie bag.
Bastion EBA CEO Simon Garlick said: “We are incredibly excited to be working with Garnier at one of the greatest events on Australia’s annual sporting calendar. Garnier is a trusted brand that will bring a fresh and modern approach to the AO.
“Our team at EBA have worked really hard over the years to create outstanding and effective experiential solutions for our clients and working with Garnier over the next two years will be no exception”.

More News


Bastion Collective

By Georgia Patch, Bastion EBA In February 2014, strikes by staff on London’s underground network [...]


Bastion Collective

The Coronavirus (COVID-19) global health crisis gripping the world is having devastating impacts on lives, [...]


Bastion Collective

Why brands should be investing in content as Aussies spend more time at home. For [...]


Rosie Thompson

In Garnier’s second year of partnering with the Australian Open, the brand has utilised the sponsorship [...]

Why the Aus Open is the new experiential frontier

Bastion Collective

Written by Georgia Patch With total attendance approaching 800K over a 2-week period, the Australian [...]

Kia Deconstructs The Seltos With An Immersive Experience At The AO

Bastion Collective

This year marks Kia’s 19th year as the Major Partner of the Australian Open. With [...]

Rethink Chinese New Year – Multicultural Marketing for the Modern Business

Bastion Collective

Author: Isabel Zhang, Head of Cross Cultural Insights at Bastion Insights With over 2 billion [...]

URBNSURF Melbourne Launches “First Waves” Campaign Ahead of its January Opening

Bastion Collective

MEDIA RELEASE11 December 2019 Australia’s highly anticipated first surf park, URBNSURF Melbourne, has hit fever [...]

The what, why, where and how of shopping intentions this Christmas

Bastion Collective

Written by Stable Research With Black Friday and Cyber Monday kicking off the Christmas shopping [...]

Australian communications group Bastion Collective continues US Expansion with Addition of db5 Research Agency

Bastion Collective

Media Release - 4 November 2019 Marketing and Communications Collective Acquires Innovative, Growing Quantitative and [...]


Don't worry, our emails will be fairly infrequent and include only interesting stuff, we promise.