Bastion Banjo launches campaign for Greyhound Racing NSW to raise awareness of retired animal adoption
Greyhound Racing NSW (GRNSW) has launched their brand new campaign to promote their not-for profit initiative, Greyhounds As Pets (GAP).
The campaign, titled ‘Setting New Standards’, has been created by Bastion Banjo and features former Australian Socceroos legend and GAP ambassador Tim Cahill.
Cahill made his first public appearance for GAP on June 30 at the Greyhound Adoption Day at Lyne Park in Sydney’s East. This was one of many such adoption days designed to bring education and awareness to the GAP program.
Banjo’s Managing Partner Andrew Varasdi said, ‘Greyhounds are misunderstood and stigmatised by far too many people. We are extremely excited to have been appointed to this campaign and to be working with GRNSW to change perceptions and educate people about what wonderful pets they really make’.
Tony Mestrov, CEO of Greyhound Racing NSW, said ‘Greyhounds As Pets program is a key plank in the Greyhound industry’s commitment to the rehoming of retired Greyhounds. A commitment that extends well beyond a Greyhound’s racing career. The message we want to spread is simple and clear: ‘Adopt a Grey Today’. GAP is doing extraordinary work and we are delighted to have Tim on board to help us achieve our goal’.
Cahill is so passionate about the program that he recently adopted a greyhound by the name of ‘Luna Moana’. ‘LUMO’ now lives on his family farm in Byron Bay. Cahill said,
‘This campaign is an amazing opportunity to educate the public on the great work being done by GAP and what great pets greyhounds make. Seeing these beautiful animals adopted into loving homes is what I want to see most as a result of this fantastic campaign’.
For more information on Greyhounds As Pets go to gapnsw.com.au
Tony Mestrov (Chief Executive Officer)
Dr Alicia Fuller – General Manager, Greyhounds As Pets
Nick Babos (General Manager, Commercial & Marketing)
Brad Adam (Head of Media)
Alex Thomas (Head of Marketing)
Liam Tapper (Manager – Marketing and Digital)
Russell Feilen (Director – Another Great Idea Co.)
Ben O’Brien – Creative Director
David Jones-Hawke – Art Director
Andrew Varasdi – Managing Partner
Andrew Griffiths – Business Director
Scott Ferrier – Account Executive
George Sada – Head of Broadcast
Angelita Gandakusuma – Production Manager
Inyoung Hu – Design Director
Tim Casey – Retoucher
Colin Skyba – Director
Hannah Sidoti – Producer
Ivan Lentell – Editor
Chris Franke – Director
COVID-19: AN OPPORTUNITY TO RETHINK EXPERIENTIAL
By Georgia Patch, Bastion EBA In February 2014, strikes by staff on London’s underground network [...]
NOVEL CORONAVIRUS (COVID-19) – STRATEGIC COMMUNICATIONS CONSIDERATIONS
The Coronavirus (COVID-19) global health crisis gripping the world is having devastating impacts on lives, [...]
COVID-19 MARKETING LESSONS FROM CHINA
Why brands should be investing in content as Aussies spend more time at home. For [...]
GARNIER DELIVERS ON COAST TO COURT CAMPAIGN
In Garnier’s second year of partnering with the Australian Open, the brand has utilised the sponsorship [...]
Why the Aus Open is the new experiential frontier
Written by Georgia Patch With total attendance approaching 800K over a 2-week period, the Australian [...]
Kia Deconstructs The Seltos With An Immersive Experience At The AO
This year marks Kia’s 19th year as the Major Partner of the Australian Open. With [...]
Rethink Chinese New Year – Multicultural Marketing for the Modern Business
Author: Isabel Zhang, Head of Cross Cultural Insights at Bastion Insights With over 2 billion [...]
URBNSURF Melbourne Launches “First Waves” Campaign Ahead of its January Opening
MEDIA RELEASE11 December 2019 Australia’s highly anticipated first surf park, URBNSURF Melbourne, has hit fever [...]
The what, why, where and how of shopping intentions this Christmas
Written by Stable Research With Black Friday and Cyber Monday kicking off the Christmas shopping [...]
Australian communications group Bastion Collective continues US Expansion with Addition of db5 Research Agency
Media Release - 4 November 2019 Marketing and Communications Collective Acquires Innovative, Growing Quantitative and [...]
SUBSCRIBE TO E-NEWS
Don't worry, our emails will be fairly infrequent and include only interesting stuff, we promise.